Color Strategy

It took me a while (as usual) to decide on my color strategy. I wasn’t sure what form the project should take and once I figured that out, how I would use color.

In the researching phase, I was having so much fun with swatches, looking at them, analyzing them, creating palettes of my own. With the Adobe  tools taught to me in this class (Kuler, color guide, swatch libraries) I decided to explore the way typography and color interplay with each other.

I have color associations with everything, absolutely everything, type included. As soon as a typeface is mentioned I have a color reaction to it. For this project, I wanted to use that intuitive sense of color and refine using the tools available to me. I chose 26 typefaces, one starting with each letter of the alphabet, and created a color palette for each one. I started with my intuitive sense and chose one defining color and came up with a palette of five based on that one using Kuler. I searched words in Kuler that I associated with the particular typeface, then altered the palette to my liking. For example with Helvetica, I searched “corporate” and came up with several palettes with primary and secondary colors, bright hues and black and white.

This project really opened me up to color. I tend to rely too much on my own sense of what color to use in my projects. Now I have a greater understanding and appreciation for these tools and can create more interesting color schemes.


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